JOCELYN CRUZ, PUBLISHED ARTIST and OWNER, LIGHTHOUSE ART & DESIGN, TO EXHIBIT at SURTEX, Feb 3-5 2019
Jocelyn is a storyteller – and a Journey of Life Artist. Specializing in mixed media, the artist layers her paintings with reclaimed objects to create textures and shades of colors in diverse depths. She recycles found materials to create interesting backgrounds and foregrounds, honor memories, and to add intriguing effects to each art piece.
Jocelyn starts with an “idea sketch” of what she envisions creating, and later relies on intuition around the story that she wishes to express. This journey of exploring, discovering, and stretching new limits connects her deeply with her authentic soul– one that is unwaveringly defiant. When Jocelyn approaches a project, she conducts exhaustive research, collects original artifacts and mementos, and contemplates the message, memories, and emotions she wants to convey.
She takes critical risks with her art. While a typical painter might be satisfied in leaving alone a beautiful painted image, Jocelyn adds multiple layers on top of what might look like a completed painting to achieve greater composition. Finally, she celebrates the completion of her work with stains, splatters, and drips on the painting’s surface (“Jocelyn’s signature marks”) that could destroy what a viewer might consider a “done” masterpiece. Jocelyn does this to acknowledge that her creative life and each story can be messy and risky -- and nonconforming. Her encaustic wax mixed media paintings, such as “Pigeon Point Lighthouse” and “Golden Gate Bridge” are ethereal and captivating.
Part of her authenticity comes from staying true to her message, innovating and using best practices in her creation process--Jocelyn pushes herself to produce detailed and complex art of high aesthetic and archival quality. She wants her work to be meaningful and to start awareness -- whether it is about honoring someone's loved one, a family's togetherness, special events, places, history, or a humanitarian cause. One commissioned painting, “When You Love What You Do, It’s No Longer Work” is an example of how she steers viewers toward the truth about her subject’s redemptive identity and family members’ strong bonds with each other.
More than a personal journey, Jocelyn’s work has a message to share with the world. A self-described Rebel, Jocelyn is a vivacious woman who insists on living a life of purpose. She desires authenticity, which she says she cannot find without her art. Jocelyn feels a driving force to create works that inspire her art patrons and social media followers to live up to their dreams and life potential.
Her deep expression shares an inspirational story of perseverance as she journeys to fulfill her passion and to thrive as an artist. Her portfolio features numerous works and she ensures that each viewer leaves with an important message: “Do what you love because it matters.”
Living by the mantra, “Well-behaved women rarely make history,” Jocelyn takes pride in defying rules, albeit with a purpose. In 2015, she opened her own art gallery and studio in Carmel-By-the-Sea, California. While the most artwork exhibited in Carmel is traditional in style, hers are far from it -- as they evoke revolution, modern innovation, and the spirit of the Bohemian artists who founded the art scene in Carmel. She wanted her art to be accessible to all who related and who felt impacted by the messages in her paintings.
A woman who recently opened a dance studio in Carmel couldn’t afford the “Don’t Let the Sun Set on Your Dreams” original painting that she wanted to hang in the studio to inspire students, so Jocelyn sold her a print of the artwork. She hopes her art will inspire others to never give up on their dreams and to make history. Shortly after opening her shop in Carmel, 65/57 Degrees Magazine featured Jocelyn’s story and her work on its two-sided magazine covers: “57 Degrees: City of San Francisco” and “65 Degrees: Monterey Peninsula.”
In Jocelyn’s interview at the San Diego Art Show 2015, she was noted as the most unique artist at the show. Rick Barnett, Redwood Media Group's Managing Director, said, “I walked this entire show. There are representational pieces that tend to blend over from one exhibit to another, and yet, Jocelyn’s particular exhibit was unique – there wasn’t anything like it in the entire show. It was the only thing that I might have seen that came across as authentic.”
Title: When we strive to become better than we are, everything around us becomes better, too.
Mixed Media Painting on Canvas for 57 Degrees Magazine Fall 2015 Issue Cover Artwork - by Jocelyn Cruz
65 Degrees Magazine Fall 2015 Issue Cover Artwork
Title: Life really is generous to those who pursue their Personal Legend.
Mixed Media Painting on Canvas for 65 Degrees Magazine Fall 2015 Issue Cover Artwork - by Jocelyn Cruz
Thank you @65magazine !! It's such an honor to do this for you!! Looking forward to "other things that we have in the oven right now!!!"
At Affina Restaurant
My Mixed Media Artwork for the 65/57 Degree Magazine Fall 2015 Issue Cover is displayed at Affina Restaurant in Carmel-by-the-Sea!
At Shops and Stores in Downtown Carmel-by-the-Sea
JOCELYN'S CREATIVE PROCESS
Welcome, I'm glad you're here!
To all Ships at Sea, Friends, Family and Art Lovers:
Hello! My name is Jocelyn Cruz. I'm a Mixed Media Artist based in San Jose and Carmel-by-the-Sea. Welcome to my website. I'm glad you're here. This site is where I share photos of my artwork, studio, journey, adventures, inspirations and favorite things. Becoming a professional artist is my life's dream. I invite you to join me on this dream and journey.
HOW TO SUPPORT MY WORK and Help Keep My Dream Thrive: 1. Purchase my artwork or refer me for commission projects - please visit my website often, and share this link with your friends: www.LighthouseArtDesign.com 2. Share/Repost my work with proper credit 3. Tell art lovers, interior designers, galleries, book authors/publishers, film companies (for movie posters), corporate clients, & others to support my work. For more information about my art commission work process and to see examples, please click here.
Thank you so much for supporting and believing in my work.
My Art Style, Processes & Techniques
I am a storyteller. When I approach a project, I do a ton of research, and contemplate the story, memories, emotions and sentiments that I want to convey. I want my work to be meaningful, and to start awareness -- whether the artwork is about honoring someone's loved one, a family's togetherness, special events, places, history, or a humanitarian cause... Art has the power to steer people toward the truth or to an individual's redemptive identity.
As an artist specializing in mixed media, I tend to gravitate towards colors and textures which cultivate relaxing spaces and brings lighthearted moments. Mostly I use shades of blue to create a haven of serenity... blue smells of the coast and of breezy summer nights... it sounds like ocean waves. Sometimes, I also like to put in hues of orange because it's is so playful and it reminds me of sunsets.
You may have noticed that most of my artwork resemble air mail envelopes, post cards or letters. This comes from my memories of my late father's letters when he migrated from the Philippines to the United States.I love adding history and nostalgia by incorporating airmail envelope borders, postal marks (I create my own when I need to put in specific dates and locations that are relevant to the history of my subject matter), and postage stamps on most of my art pieces.
More is More!
Mixed media paintings often contain textured materials. My process begins as soon as I start doing the research and collecting artifacts. I layer my paintings with reclaimed objects. I enjoy recycling them into my artwork to help create interesting background and foreground, honor memories, and to add otherwise intriguing effects in the piece. Objects that I frequently use are: Recycled paper such as tissue paper, vintage newspapers, maps, letters, paper bags, postal marks, postage stamps, puzzles, music sheets, travel brochures, magazines, corrugated cardboard (start saving your Starbucks cup sleeves and boxes from Amazon), fabric, cheesecloth, netting, film strips, my DIY rusted nails and metal, rivets, and everything else to see what sticks -- except for my kitchen sink -- because sometimes, more is just more!!!
Granddaughter of a Mariner
My deep love of the Sea comes from my maritime roots.I was born and spent my early childhood in a coastal town in the Philippines called Navotas, located north of Manila. It is dubbed as the "Fishing Capital of the Philippines" because the livelihood of many of its residences were derived directly or indirectly from fishing and its related industries. I was surrounded by shipyards, piers, open fish markets, salty air and smell of patis (fish sauce). The dinner menu always included fresh seafood from the day's catch.
My Tatay Peles (grandfather) made his living from the Pacific Ocean by building engines for ships. He also owned commercial fishing boats. I am fortunate to have inherited some of his shells from his collection.
Growing up to the Sound of an Old Pedal Singer Sewing Machine
I was always interested in designing from an early age watching my Nanay Gaya (grandmother) sew clothes on her old pedal Singer machine. My Tito Jessie (uncle) is currently devising a way to disassemble this sewing machine, so he can bring it to my studio. (I can't wait! :)
My Nanay Cely (my mom who I often refer to as "Mac Gyver" for her resourceful ways) and I frequently collaborate on various sewing projects. It usually goes like this: I "hoard" a bunch of fabric, have a vision of how I'd like my blue-striped curtains and table cloths to look like, and then ask Nanay Cely to sew it for me. She is much better at sewing than I am. I like to include fabric and stitches in my art as a tribute to the beloved Nanays in my life. :)
From a Long Bloodline of Artisans
My brothers, aunts and uncles are very creative as well. They are all true graphic design geniuses and illustrators in their own right. The typography in both traditional and digital form thatI incorporate into my artwork are due to their influence.
JOCELYN'S ART STUDIOS
Scroll down to check out images of my creative space when I'm at our home in San Jose. Our sunroom has become something of a "Mac Gyver's lab." I love this space -- it is my constant oasis and private retreat... It's where I feel so alive. I continue to discover who I am when I create...
My studio at night
Flowers in my studio
Cleaning my work-table after completing a painting makes me happy, especially when my orchids are in bloom and I have fresh cut flowers from my backyard garden.
I unwind the past day, starting from now and looking back, moment by moment. I gather in all the goodness and light, in gratitude. I attend to the shadows and what they say to me, praying silently, seeking healing, courage, forgiveness. (From Sacred Space)
Old book pages in my art journal
My art journal is a place where I try a new technique, practice my handwriting, and to play and experiment without (too much) self-judgement. It is my safe container to express my feelings, thoughts, and fears. It is is a space for questions that may not have answers (those questions then turn into meditative prayers) .
My encaustic palette and tools (when they were new). They never look this clean anymore...
Blue and orange hues are the usual colors on my palette
My beloved paint brushes
These are my paint brushes for Acrylic paintings.. after getting them all cleaned... :)
...always makes me happy
I have green thumb like my mother... Thanks Nanay... I love you mom...
is my favorite IG hashtag
Sand, seashells, cafe string lights and candles
All of these design elements give my studio a dreamy ambiance... I often light my candles when I'm reflecting about my past day or about my life in general...
Entertaining in my studio
I love dining with friends and family in my studio...
Saiboat in my studio
Enough said... :)
A small peak of my journal page with the word "blessed" which is how I feel about this creative space...
Have I mentioned that I majored in Horticulture in college? I did. I wanted to be a Landscape Architect back then... My high-tech salary lured me from that dream... Taking after both of my grandfathers and my mom, I have a green thumb This spring, I hope to spend more time out in the backyard garden. I hope that you'll enjoy my garden photos as much as I do.
My Nautical Front Yard Garden Spring 2015
I garden the way I paint... Speaking of painting,, have I mentioned that I'm planning a painting series on bouys? :)
Spring 2015 in the Kadach Front Garden
My Nautical Front Yard Summer 2014
Water feature (front yard)
My Garden Oasis in Relax Magazine
My Garden in Relax Magazine
Backyard Oasis View from my Studio
I have a bed under the Tiki hut, of course! :)
Pennant flags and #blueeverything
The pennant flags remind me of the fiesta decorations in the coastal town where I spent the majority of my childhood in the Philippines. And of course, I gotta have #blueeverything in the backyard, too....
Clam Chowder and Fresh Lobster
Clam chowder and Fresh Lobster for only 75 cents a plate. That's a great deal!
Fresh Artichokes from my garden are the best
Blue Flowers (of course!)
I design my garden the way I paint...
Sunflowers makes me happy (Always.)
Sunflowers and Blue Stuff Go Perfectly together
Beans and Sunflowers Teepee
Chewbacca in my Garden
Strawberry fields forever
Beans the way my grandfathers grew them
How does your garden grow?
DIY Beachy Water Feature
Tastiest corn ever!
MX's Tree House Sign
Matthew's Treehouse is also BLUE
My Garden's Taster
My Happy Garden Customers
What's on MX's Treehouse Menu
From My Garden to our Family Table
Fresh Cut Flowers
More fresh garden harvest
Bougainvillea blossoms and Mosquito nets
Bougainville blossoms and Mosquito nets remind me of my grandparents' garden
More Backyard Oasis Happy Customers (That little shack is an outdoor shower :)
Our Backyard Oasis at Summer Nights
Compost is my secret ingredient to successful gardening
BEACH HOME & GARDEN DECOR
I learned how to sew in 2011, with the intention of sewing my son's patches on his scout uniform. I was so excited about learning how to sew that I made a LOT of pillowcases. That's when I opened my Etsy shop . I created and sold beach home and garden decor items such as nautical style striped-pillow cases, tote bags, and beach art items made with driftwood, seashells, starfish and other found objects. I also sold these items through consignments at a couple of shops in Carmel-by-the-Sea California.
While my primary focus is creating mixed media paintings, I knew that I'll always have the itch to design beachy apparel and decor items. For this reason, I named my company Lighthouse Art & Design. With the opening of my gallery and studio in Carmel-by-the-Sea, I am happy to announce that I have resumed making beach decor items to sell :)
Nautical Wide-Stripe Pillows
Custom Nautical Wide-Stripe Monogrammed Pillow
Custom Monogrammed Wide Stripe Pillow (for a Sailboat named Vanora)
Life's A Beach Driftwood Wall Rack
Driftwood Sunburst Round Mirror
Driftwood Heart - Blue Horizon Acrylic Painting with Driftwood Collage
Driftwood Heart - Red Acrylic Painting with Driftwood Collage
Sea shells - Starfish - Wine Cork - Mirror
Wine Cork Wreath
Sailboat with Live Succulents (with Blue/Red Stripes Sail)
Sailboat with Live Succulents (with Thin-Stripe Sail)
Live Succulents Arrangement in a Blue Ceramic Strawberry Planter