to May 25


  • Jacob K. Javits Convention Center (map)
  • Google Calendar ICS



Contact: Jocelyn Cruz, Lighthouse Art & Design (

Join Jocelyn Cruz at the 32nd annual SURTEX® show! Located in New York, Surtex is unique in its content and audience. Jocelyn is honored to be among many great artists, designers and retailers to celebrate one of a kind art and design. 

SURTEX attendance is open to the public, as well as all qualified art buyers, manufacturers and licensees (credentials required).

To attend, follow this link:

Jocelyn is a storyteller – and a Journey of Life Artist. Specializing in mixed media, the artist layers her paintings with reclaimed objects to create textures and shades of colors in diverse depths. She recycles found materials to create interesting backgrounds and foregrounds, honor memories, and to add intriguing effects to each art piece.

Jocelyn starts with an “idea sketch” of what she envisions creating, and later relies on intuition around the story that she wishes to express. This journey of exploring, discovering, and stretching new limits connects her deeply with her authentic soul– one that is unwaveringly defiant.  When Jocelyn approaches a project, she conducts exhaustive research, collects original artifacts and mementos, and contemplates the message, memories, and emotions she wants to convey.

She takes critical risks with her art. While a typical painter might be satisfied in leaving alone a beautiful painted image, Jocelyn adds multiple layers on top of what might look like a completed painting to achieve greater composition. Finally, she celebrates the completion of her work with stains, splatters, and drips on the painting’s surface (“Jocelyn’s signature marks”) that could destroy what a viewer might consider a “done” masterpiece. Jocelyn does this to acknowledge that her creative life and each story can be messy and risky -- and nonconforming.  Her encaustic wax mixed media paintings, such as “Pigeon Point Lighthouse” and “Golden Gate Bridge” are ethereal and captivating.

Part of her authenticity comes from staying true to her message, innovating and using best practices in her creation process--Jocelyn pushes herself to produce detailed and complex art of high aesthetic and archival quality. She wants her work to be meaningful and to start awareness -- whether it is about honoring someone's loved one, a family's togetherness, special events, places, history, or a humanitarian cause. One commissioned painting, “When You Love What You Do, It’s No Longer Work” is an example of how she steers viewers toward the truth about her subject’s redemptive identity and family members’ strong bonds with each other.

More than a personal journey, Jocelyn’s work has a message to share with the world. A self-described Rebel, Jocelyn is a vivacious woman who insists on living a life of purpose. She desires authenticity, which she says she cannot find without her art. Jocelyn feels a driving force to create works that inspire her art patrons and social media followers to live up to their dreams and life potential.

Her deep expression shares an inspirational story of perseverance as she journeys to fulfill her passion and to thrive as an artist. Her portfolio features numerous works and she ensures that each viewer leaves with an important message: “Do what you love because it matters.”

Living by the mantra, “Well-behaved women rarely make history,” Jocelyn takes pride in defying rules, albeit with a purpose. In 2015, she opened her own art gallery and studio in Carmel-By-the-Sea, California. While the most artwork exhibited in Carmel is traditional in style, hers are far from it -- as they evoke revolution, modern innovation, and the spirit of the Bohemian artists who founded the art scene in Carmel. She wanted her art to be accessible to all who related and who felt impacted by the messages in her paintings.

A woman who recently opened a dance studio in Carmel couldn’t afford the “Don’t Let the Sun Set on Your Dreams” original painting that she wanted to hang in the studio to inspire students, so Jocelyn sold her a print of the artwork. She hopes her art will inspire others to never give up on their dreams and to make history. Shortly after opening her shop in Carmel, 65/57 Degrees Magazine featured Jocelyn’s story and her work on its two-sided magazine covers: “57 Degrees: City of San Francisco” and “65 Degrees: Monterey Peninsula.”

In Jocelyn’s interview at the San Diego Art Show 2015, she was noted as the most unique artist at the show. Rick Barnett, Redwood Media Group's Managing Director, said, “I walked this entire show. There are representational pieces that tend to blend over from one exhibit to another, and yet, Jocelyn’s particular exhibit was unique – there wasn’t anything like it in the entire show. It was the only thing that I might have seen that came across as authentic.”

At the 2018 Las Vegas Market show, she was featured and recognized as one of the successful artists of today.

Jocelyn accepts commissions from both public and private patrons. She works with designers, architects, galleries and retailers. Jocelyn also offers her art for licensing.

To view her work, visit
You may follow her Instagram at



View Event →
Artexpo New York
to Apr 22

Artexpo New York

We are pleased to announce that our resident artist, Jocelyn Cruz, will be featured multiple times at the ArtExpo New York 2018's MEET THE ARTIST & LIVE DEMONSTRATION at Jocelyn’s Booth S424:

-Thursday April 19 | 3 pm EST
-Friday April 20 | 3pm EST
-Saturday April 21 | 3pm EST
-Sunday April 22 | 1pm

TRADE DAY HOURS (Trade Attendees Only):
Thursday, April 19 | 12:00PM - 7:00PM - TRADE FIRST PREVIEW PARTY (Trade Attendees Only)
Thursday, April 19 | 5:00PM - 7:00PM
OPENING NIGHT PARTY HOURS - Friday, April 20 | 4:00PM - 8:00PM

Friday, April 20 | 10:00 AM - 8:00 PM
Saturday, April 21 | 11:00 AM - 7:00 PM
Sunday, April 22 | 11:00 AM - 6:00 PM

Registration Instructions for Trade, Press and Media Guests
Art Expo New York offers complimentary admission for trade and media professionals, including designers, architects, or gallery owners. Trade registration grants you complimentary access to all show days, including trade-only days, the Opening Night Preview Party and exclusive special events. Speed your registration process by registering online by April 22nd using the link below.

Trade clients can register for free via this link:

To learn more, visit:


View Event →
Artexpo Las Vegas
to Jan 31

Artexpo Las Vegas

Great News: I'm going to be exhibiting at Artexpo Las Vegas!  Look for me in the "Meet the Artist" sessions in the art show's schedule! I'll be doing Live demonstrations, and I'll talk about my creative process, too....

Hope you'll come out to Vegas to see all of my latest new work & New Rebellium Series exhibit!  Thanks so much for supporting my art!

For the ArtExpo Las Vegas show schedule, Jocelyn's Press Release, Meet the Artist and Live Demonstration schedule, and Registration instructions for trade clients and VIP guests, please go to this page.



View Event →
to Nov 8
LA&D Display At Santana Row, June 6-23 2015
to Jun 23

LA&D Display At Santana Row, June 6-23 2015

To All Ships at Sea, Friends, Family & Art Lovers:

I would love for you all to come and check out my art display between June 6th-23rd at Santana Row, San Jose, CA -- near the chessboard area, by the fountain, Left Bank & Z Gallerie.

Hope to see you at Santana Row!

Sending you art studio love and positive vibes! I hope that all of our dreams will come true! :)

With gratitude,

~jocelyn ox

View Event →
Pebeo Mixed Media Demonstration by Jocelyn at SF Dick Blick Art Materials
3:00 PM15:00

Pebeo Mixed Media Demonstration by Jocelyn at SF Dick Blick Art Materials

I hope to see you this SATURDAY MAY 30 at Dick Blick Art SF Van Ness event for a Pebeo Mixed Media Demo that I'll be doing! 

An eBlast by Blick went to SF market on 5/26 with 20% off $50+ coupon offer, identical to Blick's bagstuffer promotion offer. Please repost with this link:

WHERE: 1930 Van Ness Ave, San Francisco, CA 94109

View Event →
Jocelyn's LA&D Art Display at ArtSpots Side Walk Art Show in Willow Glen
10:00 AM10:00

Jocelyn's LA&D Art Display at ArtSpots Side Walk Art Show in Willow Glen

Make sure to come and check out the first ever ArtSpots Willow Glen event. Celebrate Art while strolling the streets of one of San Jose's local treasures!  I will have some of my original artwork  fine art prints for sale at this event.  

WHERE: You'll find my art display at Art Smart located on  1261 Lincoln Ave. Suite 106 San Jose, CA 95125 (from 10 am-5 pm)

This fun new event will showcase the work of fine artists & contemporary craftspeople along the sidewalks throughout a four-block area between Willow & Minnesota Streets in Downtown Willow Glen.

While strolling along Lincoln Avenue, also stop by the opening Day of the Willow Glen Farmers' Market: located behind the Garden Theatre. 

View Event →